by zolton | Nov 29, 2016 | Advertising, Google, Google AdWords, Internet Marketing, Internet Marketing Strategies, marketing, Pay Per Click, Pay Per Click Management
Gaining leads can be a difficult task for small businesses, especially when competing against more established and well known businesses. This often leaves these businesses wondering what they can do to effectively gain an audience, and grow their business. Perhaps...
by zolton | Sep 1, 2016 | Facebook, Google, Google AdWords, Internet Marketing, Local Advertising, marketing, Online Marketing, Pay Per Click, Pay Per Click Management, SEO, Social Media, Social Media Advertising
When it comes to social media advertising vs. Google AdWords, it is often debated on which form of advertising is more effective and more affordable for businesses. In order to help you better understand which type of advertising may be best for you and your...
by zolton | Mar 24, 2016 | Google, Google AdWords, Internet Marketing, Local Advertising, marketing, search engine optimization, Website Design
Google AdWords are defined as an effective advertising service provided by Google for businesses that wish to display their ads on Google. With an AdWords program, businesses to set a budget for advertising and only pay when people click on the their ads. Managing an...
by zolton | Aug 18, 2014 | Google AdWords, Internet Marketing, Pay Per Click Management
PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly. In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy. Understanding when something...
by zolton | Aug 18, 2014 | Google, Google AdWords, Pay Per Click Management
Since being first introduced in 2012, close variant keyword matching has been a success, and starting in September, all exact and phrase match keywords will be applied to the close variant keyword matching. Before, like all betas for Google, you could opt out. So...
