by zolton | Aug 18, 2014 | Google AdWords, Internet Marketing, Pay Per Click Management
PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly. In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy. Understanding when something...
by zolton | Feb 5, 2014 | Google AdWords, search engine optimization, Uncategorized
An effective pay per click, or PPC, advertising campaign can be beneficial to your business. When it comes to deciding what platform to use, for example Google AdWords, Yahoo search marketing, or Microsoft adCenter, it all depends on a matter of preference. However,...
by zolton | Dec 23, 2013 | Google, Internet Marketing, Local Advertising, Pay Per Click Management, search engine optimization
How to Minimize Negative SEO Negative SEO is a lot more art than science. Making someone else “look bad” requires looking at their individual situation and identifying weaknesses. However, there are some general tips you can take to minimize the amount of bad and...
by zolton | Oct 28, 2013 | Bing, Google, Google AdWords, Internet Marketing, Local Advertising, Mobile Marketing, Pay Per Click Management, search engine optimization, Yahoo
You have finally created your companies website! Great, now what to do now? A website is completely pointless without visitors. Likewise, a business is completely pointless without customers. You will make ore sales with more traffic to your site. A simple concept...
by zolton | Oct 17, 2013 | Google, Google AdWords, Google Analytics, Google Plus, Internet Marketing, Local Advertising, Pay Per Click Management, search engine optimization
Just a few weeks ago, Google announced it has been brainstorming a few new ideas for features involving Google Shopping. The plan is to create an emphasis on local merchants. Local merchants include near by businesses , local storefronts, and availability for local...
