by zolton | Jan 22, 2016 | Bing, Google, Google AdWords, Internet Marketing, Local Advertising, Pay Per Click Management, search engine optimization, Website Design, Yahoo
One of the most successful online marketing techniques utilized by businesses these days is Pay per click marketing (PPC). You may be asking two things right now: What is pay per click advertising, and how can it help my business? Windy City Strategies has some...
by zolton | Apr 6, 2011 | Google, Google AdWords
Hyper-targeting. It’s been one of my favorite words the last few years as I continue to explore the depths of online marketing. Like never before, providers like Google AdWords allow you to target your audience to the smallest level of detail. So, why is Google...
by zolton | Jul 27, 2010 | Bing, Google AdWords, Yahoo
The Yahoo-Bing Merger is upon us. So, does that mean you have to learn yet another search engine optimization strategy? Not really. The moral of this latest news is that if you’re already optimizing for Microsoft Bing, you’re ready. And you better be....
by zolton | Jul 21, 2010 | Google AdWords, Pay Per Click Management
The real secret behind effective customer conversion is making it as easy as humanly possible for customers to take that next step. And Skype may have just unlocked a major door with its Click & Call ads, supported by Marchex. Now, advertisers across the Web can...
by zolton | Jul 14, 2010 | Bing, Google, Google AdWords, Pay Per Click Management, search engine optimization, Yahoo
As marketing budgets start to trickle back toward normalcy, spending on Web search advertising is getting the bulk of the comeback. Efficient Frontier has reported that spending on search ads increased by 24% during the second quarter, compared to 2009. This is great...
