Windy City Strategies has mentioned before in our blogs about how not having a mobile-enabled website will turn off consumers.
And that goes for not only smartphones, but tablets as well.
Here is a great article from Google’s SEO blog:
“Although we do not have specific recommendations for building search engine friendly tablet-optimized websites, there are some tips for building websites that serve smartphone and tablet users well.
When considering your site’s visitors using tablets, it’s important to think about both the devices and what users expect. Compared to smartphones, tablets have larger touch screens and are typically used on Wi-Fi connections. Tablets offer a browsing experience that can be as rich as any desktop or laptop machine, in a more mobile, lightweight, and generally more convenient package. This means that, unless you offer tablet-optimized content, users expect to see your desktop site rather than your site’s smartphone site.
Our recommendation for smartphone-optimized sites is to use responsive web design, which means you have one site to serve all devices. If your website uses responsive web design as recommended, be sure to test your website on a variety of tablets to make sure it serves them well too. Remember, just like for smartphones, there are a variety of device sizes and screen resolutions to test.
Another common configuration is to have separate sites for desktops and smartphones, and to redirect users to the relevant version. If you use this configuration, be careful not to inadvertently redirect tablet users to the smartphone-optimized site too.”
When considering your site’s visitors using tablets, it’s important to think about both the devices and what users expect. Compared to smartphones, tablets have larger touch screens and are typically used on Wi-Fi connections. Tablets offer a browsing experience that can be as rich as any desktop or laptop machine, in a more mobile, lightweight, and generally more convenient package. This means that, unless you offer tablet-optimized content, users expect to see your desktop site rather than your site’s smartphone site.
Our recommendation for smartphone-optimized sites is to use responsive web design, which means you have one site to serve all devices. If your website uses responsive web design as recommended, be sure to test your website on a variety of tablets to make sure it serves them well too. Remember, just like for smartphones, there are a variety of device sizes and screen resolutions to test.
Another common configuration is to have separate sites for desktops and smartphones, and to redirect users to the relevant version. If you use this configuration, be careful not to inadvertently redirect tablet users to the smartphone-optimized site too.”