Fruit-of-the-Month. Wine-of-the-Month. Cigar-of-the-Month. Organic Diapers for Eco- and Economically-Friendly Parents (of the month)? Subscription commerce is a quick growing industry. But, is it a simply a flash in the pan?
The subscription commerce industry as a whole is far and away leaning female. Shoes. Clothing. Accessories. Hand-picked based on your style (as determined through online quiz) and delivered monthly.
Honestly, it’s an excuse to get new clothes every month. There’s no real cost savings with subscription commerce. So, in pragmatic terms, it makes much more sense as a gift purchase. And for those who hate the Christmas weight, perhaps you could send a monthly foodie gift subscription to your friends rather than the giant package of cookies this Christmas?