Once again, a social media lesson to learn from. And avoid at all costs.
A humorous tweeter tweeted jailbreak code for the Sony Playstation 3 to the man behind Sony’s Twitter account, Kevin Butler. And then he retweeted it with a joke of “Lemme guess…you sank my battleship?” Seriously. Because he didn’t know what it was. Seriously.
All of these social media gaffes are ones you can empathize with. They really could happen to anybody. And they all serve as a reminder that you need to be very very careful now that your corporate messaging is much more spontaneous. Having to argue for months about body copy in a national ad may be annoying. But jailbreak text probably wouldn’t get through.