You’ve been hearing it for a few years now. Social is changing everything. And it definitely has. So have you started to change your search engine optimization tactics based on it?
Search engine marketers have always recommended including a blog on site if possible. Because the updates signal new content and site activity to the search spiders. But now, you need to make sure your site is “socialized” as well. Not just visited. But shared.
Links have always been important. But, now the kind of links is becoming even more pertinent. And your blog pages being shared via social media sites signals social validation to the search engines. So create sharable content. And make it easy for your visitors to share it. And you will be rewarded in the search engine results. Because just as Google is cracking down on “spam-centric” content farms, Google knows that social links must be user-friendly. After all, they’re being shared.