Recently at Windy City Strategies, we noted the odd reality that social media really wasn’t serving as an effective traffic driver for Websites – at least, not nearly as much as we might have thought.
In a revised study by the same company we originally cited, Facebook has taken a serious leap forward. From out of the top 10 to the number 4 position. Whereas Twitter, previous ranked above Facebook (and referring 60% more traffic) has fallen to the 10th spot. Honestly, these new findings make me question the original report more than anything.
But, if this new study is correct, understanding how to take advantage of the viral, easy-to-share nature of social networks is more important than ever.