Promoting your business over social media can be an easy way to help drive traffic to your business. However, choosing the most effective platform that will have the most potential to achieve maximum mileage, can be difficult.
In order to help you make the right choice when it comes to your social media marketing strategy, here are a few helpful ideas on each leading social media network, and how it could be used for your business:
Facebook: Facebook has different advantages over the other social networks. Since almost everybody you know has an active Facebook profile, you can ensure you are being noticed. Facebook allows readers to choose the kind of updates they want and what they want to view most often and share and interact with others, which can drive traffic to your business.
YouTube: With some types of businesses, you may wish to have short and informative videos to engage potential clients, which makes YouTube a very powerful network. Google plus can achieve much stronger content that is effective and compelling.
Pinterest: Pinterest is a place to post images and creativity ideas for a future product, or services. This content sharing platforms allows members to “pin” images and videos to their own board, and is made up of a wide audience, allowing you to open up to the public.
Twitter: Twitter is simply another way to text whomever your audience is. With Twitter, you can post what you are thinking, how you are feeling, or use it as another way to post information about your business. As an added bonus, Facebook users can read what they choose to look at, and respond when they want to.
For help choosing the right social media platform for your business, or wish to get started on an effective Internet marketing campaign, contact Windy City Strategies today.