If you are already marketing on social networks, you know very well that it is a vital part of building and keeping relationships.  Marketing automation can almost double your social marketing effect.  With strategies like these and the help of Windy City Strategies, social marketing can help you build and maintain lasting, personalized relationships with your customers.

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates.  Featured below are ways that marketing automation can amplify the power of your social marketing.

Segment and trigger based on downloaded content.

Marketing automation allows you to segment your leads, enabling you to deliver the most relevant content to each segment of your database.  Once you’ve identified your leads on social, you can use marketing automation to segment and trigger based on the type of content people have downloaded on social media platforms.  Get a strong indication of buying intent by combining knowledge of these interactions with your record of other engagement activities, such as:  Email clickthroughs, downloads, visits to your website.

Publish landing pages directly to Facebook.

With marketing automation, you can publish your own landing pages to tabs on your company’s Facebook page.  These pages don’t redirect users to your site, but allow you to gather data from customer behavior in the same way that you can gather data from a page built on your marketing automation platform.

Use social sign-on.

This one’s sneaky.  Marketing automation makes it easy to insert a social sign-on or single sign-on, which current and potential customers can use to access gated content.  The individual chooses a social profile to sign-on through, and that information automatically populates the form.  If you’re using marketing automation, these forms will also capture demographic information from the user’s social profile.  For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn.

Integrate intelligent share buttons.

These are social sharing buttons that can be added to web pages or Facebook tabs.  Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn.  When a visitor shares, your marketing automation system can capture data about the sharer, which networks they used, their social reach, and the share messages they used.

By Bjorn Torling