Search engine optimization is an effective way to create brand awareness and attract potential customers to your website. However, this is only possible when important tips are implemented the right way, as any shady trick can lead to a ban by search engines like Google.
According to research, over 3.5B searches on Google each day, while first-page results get over 31.7% of all clicks. To get a reasonable amount of traffic, one has to rank on the first page of Google. In that case, here are some 2021 SEO trends that will help you rank higher on SERP.
- Core Web Vitals
Around May 2020, Google announced a new metric used to measure the experience of users on your website. It comprises many factors, from your website’s loading speed to interactivity, visual stability, mobile-friendliness, HTTPS, safe browsing, and having no intrusive interstitials.
Interestingly, Core Web Vitals will be one of the major ranking factors of 2021, and webmasters and business owners alike will benefit by ensuring that their website meets these metrics. With Google Console, businesses can analyze their website and ensure that it complies with these metrics.
- Google’s BERT
Google’s BERT algorithm is a sophisticated update said to change the very face of Google. It uses machine learning (ML) and natural language processing (NLP) to understand better searches and what users are looking for. It works in more than 70 languages and virtually for every query on Google. What that means is that Google can now understand things like the human brain, which is fascinating when you think about it.
Unlike what many believe, Google BERT is not out to penalize sites but to serve the best content to the user. It doesn’t matter how detailed your piece of content is, as it will get ignored if it is not BERT friendly.
- Keyword Research
If you’ve not been researching your keywords, perhaps you should for the benefit of your business. That is because more than 50% of searches are zero-click searches. It means that almost half of Google’s searches receive no click, which could indicate lousy business to many business owners.
There are lots of tools that you can use to conduct keyword research, and many of them are paid, with a few free ones that get the job done. If you can afford premium tools, it will go a long way to ensure that you get the best keywords for your business.
- Original Contents Is King
Although this is pretty obvious, perhaps it is worth recounting due to its importance in online marketing. Authentic content is essential for business, especially for brands looking to build originality and trust with their target audience.
- Voice Search
It might sound staggering, but a total of 27% of the entire global population is using voice search on mobile phones. This trend will gain more traction in 2021 and is very necessary for SEO.
As a business looking to grow and meet more target audiences, it is best to evolve with these emerging trends as they will set the tone for success in all your marketing endeavors.
Contact Windy City Strategies today, for all your Internet marketing and web design and development needs.