Google just released a case study of how InterContinental Hotels Group has been utilizing mobile PPC ads to gain 20% increases in reservations – month over month over month.
Exciting? Absolutely. Realistic for your business? Let’s talk about it.
Instantaneous mobile advertising ROI is based solely on geo-proximity. A person looking to make dinner reservations for tonight. A person looking for a place to spend the night, as in the case of InterContinental Hotels Group. If you’re selling widgets, that aren’t typically bought and used up in a single day, mobile advertising probably won’t provide you with this sort of return. But if you’re in the hospitality industry, jump on board.