Many search engine optimization experts are well-versed in long-tail keyword strategy. The idea that it’s pretty hard to rank high for “hotel”, yet, the competition for “ocean view hotel” might be a little easier to rank for.
But, long-tail keywords, by definition, have long-tails. They’re long, and the question is, will mobile users have/take the time to refine their search queries with longer entries?
Well, voice search may take care of the mobile search problem for us. Since most smart phones have voice command integration, the ease of speaking your search query may continue to incentivize long-tail strategies. So, we can still search for those hidden gems to rank high for.