Video utilization has been a Web best practice for a while now. It engages. People like video. Hey, beats reading, right?
But if you’re using video as a content replacement – a text replacement – how can you take advantage of the SEO benefits of video?
First, you need to understand that when you’re dealing with video, you’re dealing with two search engines, specifically the biggest two search engines in the world – Google and YouTube. Google will display videos directly within their standard search engine results in certain cases – so when you embed a video on a specific page of your site, make sure that video is optimized similarly to the page as well. That video may actually have a better chance of making the first page of Google than the content page itself.
YouTube makes it easy to optimize your video, including inserting a keyword-rich title, description, tags and even annotations.