Let’s say you’re an SEO expert. Or you’re a Web hosting company. And a client comes to you asking for your help. Out of the goodness of your heart, and their willingness to pay you your typical fee, you help the company out.
BAM. You’re in court. Because it turns out, the company was utilizing false trademarks. This just happened to a South Carolina SEO company in a South Carolina court. And there’s a real fear that a precedent has been set.
After all, how much due diligence can someone be responsible for? The craziest part is that the hosting provider and SEO company was fined 25x more than the actual site owner!
Now, that’s the crazy part. And that’s where the “who owns what on the Web?” question comes into play.