U.S. retailers spent 37% more this year on PPC advertising ahead of Black Friday and Cyber Monday, compared to last year according to SearchIgnite.
Along with increases in ad spend came increases in conversions, with a 28.7% increase in conversions after click and a 20.7% increase in average order value.
This is great news for search advertising in general. Because this shows that more and more consumers are looking to do their shopping online, and also that they’re becoming more and more trusting of companies who advertise through PPC campaigns. Along with the fact that consumers are spending more is a great economic indicator in general.