Once again, a social media lesson to learn from. And avoid at all costs.
A Red Cross employee accidentally sent out a personal tweet, via the official @redcross account. The tweet? “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer… when we drink we do it right #gettingslizzerd”
Seriously. This employee, Gloria Huang, uses Hootsuite, a social media tool that lets you manage all of your social media profiles in one place. So, she accidentally submitted this personal tweet through both her personal and work (Red Cross) accounts.
Here’s the difference between this and the other gaffes we’ve reported lately. Red Cross responded awesomely. Made light of the situation. And turned this temporary heart attack scare into an amazing online PR opportunity that really humanized their brand.
So, don’t try to do stuff like this. But, know that these situations can have happy endings if you manage them right.