With Bing’s integration with Facebook and the release of Google’s +1 social metric, what can you do to help your site rank higher for social search?
Well, it looks like Google has already started prioritizing content that has been socially shared, not just through their proprietary +1 button. So, encourage the social sharing of your content. Start a blog if you don’t have one. Tweet articles, posts and case studies that are relevant to your industry so that they will be re-tweeted. Post things that are more likely to be shared, such as infographics, video and multimedia.
Start making news, and create original content that’s helpful enough to be shared.