Uh oh. You finally figured out what a QR code was, and now we’re moving on to the next big thing? Yes. Because, let’s be honest. There were a few success stories rolled out by the big players using QR codes. But the majority of QR code campaigns ended up being a huge flop, because: 1) People didn’t know what they were. 2) People didn’t know how to make their phones scan them. 3) These campaigns were often sending people from print material to…harder to read print material, rather than taking advantage of the transmedia capabilities that QR codes can offer.
But, that’s all in the past now, because now near-field communication (NFC technology) has arrived, right? Well, that depends on who you ask.
Near-field communication (NFC) will absolutely be used by the big players. But, where a small bit player or individual could create their own QR code free of charge, the costs manufacturing and distributing RFID tags is significantly higher. In short, it’s more expensive and harder to do. The benefit? Your phone can replace your wallet, and interact with the physical world in amazing new ways.