Spokeo is looking to create a global database of everything about you and everyone you know.
And like any practical database, they’re creating it with an opt-out format. Your name, e-mail, phone number, address, friends. If Spokeo can find the information on y0u, it’s going to post it. And even more if people are willing to pay for it.
Yes, this is simply an in-depth Yellow Pages, which they call a people-search engine. And yes, it can be used to help people “keep up with their friends more easily”. But here’s the reality. People aren’t going to like this. Companies want people to find them. Hence, Google is awesome. People want their privacy. And Spokeo is about to get a backlash.