PPC Management

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PPC Management is a service that oversees the keyword targeting, bidding structure and overall cost effectiveness of a business’ pay per click marketing campaigns. Most businesses use a PPC management firm to oversee their paid search marketing campaigns on Google AdWords, AdExcellence and SEMPO. Businesses who subcontract their pay per click management to an outside PPC management firm cite the needs for strong returns and low advertising overhead as their primary reasons for hiring a professional PPC management service. In most cases, PPC management service providers either design or re-tailor a business’ paid advertising architecture, including its keyword targeting, conversion tracking tools and bidding structure.

Summary of PPC Management Services

Paid search listings are dependent on a series of keywords — search phrases designed to trigger ad impressions (the instance of an ad being seen on the screen) by being paired with an individual ad or series of ads. Put simply, pay per click management involves researching and targeting keywords that are often searched for by users looking for the products or services that the business is attempting to sell and designing ads and ad campaigns whose content meshes well with both the targeted keywords and the target website. It also involves setting optimum bids for keywords and keyword phrases, implementing detailed conversion tracking tools and reducing the likelihood, through PPC management tactics like Geographic Targeting and local business advertising the business will spend money on ads with a low probability of resulting in a sale.

Cost of PPC Management services

The market rate for most PPC management services can range between $500 to $750 per month for most small to mid-sized accounts. Large PPC management clients pay thousands a month for their PPC management, but, generally, the market caps monthly PPC management fees at around $7,000 per month since, at that point, it becomes more cost effective for very large businesses to take their PPC management in-house. Generally, there is a one-time setup fee, which is commensurate with the size of the account.


Windy City Strategies is a full service PPC management firm certified in Google Adwords management, AdExcellence and SEMPO. As one of the oldest PPC management companies in the industry, Windy City Strategies employs industry-leading teams of PPC management specialists who dedicate themselves to each client’s unique sales needs. Our PPC management specialists are happy to share their expert knowledge with you. Call Windy City Strategies today to discuss how we can decrease your paid search overhead while increasing your conversion rate with our PPC management services.

What we do

PPC Management

Whether you are looking for pay per click management solutions for your small, medium, or large sized business, Windy City Strategies will help you rise to the top of your competition. For over 13 years, Windy City Strategies has delivered qualified and relevant traffic for a wide variety of industries, products, and services.


web design / development

Website design is one of the most important features your business can have to improve your online marketing. Our team of designers have years of experience that can benefit your business and make sure your marketing dollars are converting into conversions.


Search Engine optimization

Search engine optimization (SEO) is the process of improving and promoting your website on Google, Yahoo and Bing to increase the traffic to your website. SEO is making sure your website is structured  that the search engines understand and approve while still making it user friendly.


FEATURED projects

Platt Hill Nursery

Northwestern Cutlery

EMCO Chemical

Big Moss Golf



(224) 333-0751



2380 Esplanade Drive

Suite 205

Algonquin, IL 60102



233 S. Wacker Drive

84th Floor Suite D

Chicago, IL 60606

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