This is what we’ve been talking about. The social power of Facebook. The power of referral over the power of advertisement. And it looks like Facebook is making a giant leap in that direction.
PowerReviews is announcing new Facebook-integration additions to its social commerce suite. The idea is that retailers and brand management groups will be able to aggregate user reviews, history, comments and more. So, when you’re browsing a product’s Facebook page, you’ll see reviews and comments of that product, movie, restaurant or software from everyone in your network who has publicly stated their opinion.
This announcement comes just a few months after PowerReviews announced their partnership with Google, which includes product reviews integrated within Google search results, Google Product search and various Google ad programs.
This is just the beginning. But, it’s the beginning of a whole new way of how consumers make choices.