The reviews are in. The ratings are in. And it looks like Piers Morgan as Larry King’s replacement might not have been the best choice After a 2.1 million viewer debut, he quickly fell almost 76% in target demographics.
Yet, Morgan seems to be making a comeback, and the question is, how? Some say social media. In fact, Morgan has amassed over 512,000 followers who receive his tweets about upcoming guests. These notable stars include Charlie Sheen, Kim Kardashian, and even his Twitter-based show with founders Biz Stone and Jack Dorsey. And these <140 conversations spread on Twitter quickly. We may be seeing the first great case study of direct social media attribution to traditional TV media ratings.