Pay Per Click Marketing

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Pay Per Click Marketing is a form of Internet marketing in which advertisers bid against each other on specific keywords and keyword phrases, competing for ad space, most commonly on a search engine. Pay per click marketing is the most structured and heavily quantifiable form of Internet marketing. Most other forms of Internet marketing fall under the umbrella of Organic Search Engine Optimization (or “SEO”); however, organic and pay per click marketing are not entirely separable as pay per click marketing contributes directly to many of the more important and more consistently viable methods of organic search engine optimization such as the generation of qualified, relevant search traffic.

The major venues for pay per click management are search engines. While pay per click marketing occurs on a wide range of websites, nearly all of these pay per click marketing campaigns are facilitated by the major search engines. Each offer their own highly developed bidding structure, ad content guidelines, conversion tracking tools and ad ranking algorithms, which rely on the content and targeted keywords of the ad as well as the amount of the bid offered.

As a result of increased competition between the major search engines, the complexity of pay per click marketing campaign management tools have grown in recent years causing many small and medium sized businesses to seek professional consulting and management services to advise and handle their pay per click marketing campaigns as well as their search engine optimization campaigns. Some of these increases in complexity include advances in local search marketing tools, geographic targeting capabilities and bid sophistication (see “PPC Bid Management”).

As pay per click marketing tools and conversion tracking capabilities become more and more sophisticated, an increasing percentage of companies are turning to professional pay per click marketing management firms to handle their Internet marketing campaigns. This decision to work with pay per click marketing companies is attributed most commonly to the highly specialized nature of paid search management. Most small and mid-sized companies say it is far more cost effective for them to solicit services from an outside pay per click marketing management firm than it is for them to maintain the service in-house — either due to money lost on excess ill-placed bidding, or due to the expense of maintaining a full time pay per click marketing manager in-house.

Contact Windy City Strategies today to start your Pay Per Click Marketing campaign with the best PPC management company.

What we do

PPC Management

Whether you are looking for pay per click management solutions for your small, medium, or large sized business, Windy City Strategies will help you rise to the top of your competition. For over 13 years, Windy City Strategies has delivered qualified and relevant traffic for a wide variety of industries, products, and services.


web design / development

Website design is one of the most important features your business can have to improve your online marketing. Our team of designers have years of experience that can benefit your business and make sure your marketing dollars are converting into conversions.


Search Engine optimization

Search engine optimization (SEO) is the process of improving and promoting your website on Google, Yahoo and Bing to increase the traffic to your website. SEO is making sure your website is structured  that the search engines understand and approve while still making it user friendly.


FEATURED projects

Platt Hill Nursery

Northwestern Cutlery

EMCO Chemical

Big Moss Golf



(224) 333-0751



2380 Esplanade Drive

Suite 205

Algonquin, IL 60102



233 S. Wacker Drive

84th Floor Suite D

Chicago, IL 60606

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