It costs money to drive traffic to your site. You pay for a professional SEO writer or pay per click marketing company. Trying to optimize your own web site costs money as well. No matter what you do, it’s going to cost money so you might as well pay a search engine to bring traffic to the site. This is where effective pay per click marketing comes in.
With pay per click marketing, you are bidding for placement on your selected keywords. For example, if you want to be No. 1 for the keyword “Search engine book.” The first step is to search that keyword and look at the top bid, which for the sake of the example is 15 cents. The owner of the bid is paying 15 cents every time someone clicks that link. If you’re willing to pay 20 cents, your listing will move into the No. 1 spot.