When looking to get help from a pay per click management company, it is important to make sure that the individual or company is certified in the specific platform you want to use. Currently the three platforms are Google Adwords, Yahoo Search Marketing and MSN adCenter.

Being certified in the platform, let’s you as a customer know that the internet marketing company or individual had to pass a test to become certified, which means they know the ins and outs of the platform itself. In the same way when looking for a plumber or electrician, you want to make sure that they are certified, if not, you do not know if the job is going to be done right.

Each platform requires the individual or company to take the test each year. If you do not take the test or fail, you will lose your certification until the test has been passed. Every website should have an area to showcase certifications, and they are clickable, so click on the platform certification and see if the company comes up. If the certification is not able to be clicked, you can bet that the internet marketing company or individual is not certified, and just stole the logo and placed it on their site. Stay away from them.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.