After a discouraging 2009, U.S. pay-per-click advertising made a huge comeback in 2010, with 18.5% year-over-year growth in paid search, according to a new report from SearchIgnite.
Especially within the 4th quarter, which saw major rebounding across all economic sectors. In the paid search world, the 4th quarter saw a 35.5% increase over the prior year, with a 44.8% December increase year-over-year.
What does this say about 2011? That it should be a good one for the search world and online advertising overall. With Google working harder and harder to get rid of spam, and Bing working harder and harder to get back in the game, users and advertisers alike should experience the best year of search to date.