Though U.S. Internet advertising revenues, at $22.7 billion for 2009, there’s a 3.4 percent decline from 2008, but there are signs of a recovery in the industry, according to the Internet Advertising Bureau and PricewaterhouseCoopers report.
There was a record high of $6.3 bullion during the fourth quarter of 2009, which is a 2.6 percent increase year-over-year and a 14 percent increase over the third quarter of 2009.
Taking the lead with the largest percentage of interactive advertising spend is search and display advertising. Search revenues accounts for 47 percent of the total, which totals nearly $10.7 billion for 2009. This is slightly up from 2008.
Display advertising totaled almost $8 billion in 2009, an increase of 4 percent from 2008. There is one category that continues to have strong growth, display advertising and digital video. This category is up almost 39 percent from 2008.
“The record $6.3 billion spent on Internet advertising in the fourth quarter of 2009, while certainly aided by seasonal demand, is a strong indication that the worst of the economic impact on Internet advertising is over and that the seeds of growth have been planted,” said David Silverman, PwC Assurance partner.