It makes sense that the rich would be smart online shoppers, doesn’t it? But for some reason, this new report from Experian Hitwise comes across a bit surprising.
Online searches for coupons and discount codes are quite common among the holidays, and up 13% year-over-year from 2009. But the most fascinating part of the report is that for 59% of these online shoppers, their household income is greater than $60k/yr. In fact, the stats show that there is a direct correlation between income and likelihood to search for retailer coupons – the richer you are, the more likely you are to search for them.
While this may appear like “the rich get richer” evidence, it’s really the fact that the tech-smart benefit most in the tech world.