Whenever an individual or business makes a terrible mistake using social media, we at Windy City Strategieswant to make sure we call it out, in order to help us all avoid similar social media gaffes in the future.
This story isn’t as much of a social media guidelines question, but a social media warning. NBC News found out that their Twitter feed had been hacked, when they saw the news, “Breaking News! Ground Zero has just been attacked. Flight 5736 has crashed into the site, suspected hijacking. more as the story develops.”
Just days before the 10th anniversary of 9/11, this incredibly insensitive hack is a scary sign at what hackers can do to delegitimize respected news organizations. And since Twitter password strength probably wasn’t a strong part of NBC’s IT worries, you can bet it is now.