For the past decade, companies have been talking about getting serious about digital video. But now, the technology has gotten cheap enough and the software has gotten easy enough, where it’s actually doable.
In fact, 69% of marketers plan to increase their digital video advertising in the next 12 months. Rather than just TV commercials, this can be anything. YouTube banner overlays. Hulu interstitials. This world is still relatively new and growing. But everyone wants to be a part of it. Because they know that’s where their customer is. And it looks like they’re starting to put their money where their mouth is. In fact, those surveyed claim that 17% of their total online advertising budget will be video-based. Why? Video is engaging, and therefore, can be more cost-efficient to get the results you need. Plus, this advertising is trackable and targetable. So you know exactly what you’re getting out of your investment – much more so than with traditional television advertising.
It’s a brave new world. But it’s the crazy ones who stay where we used to be.