We’ve read the reports for years. Email is going extinct. Kids aren’t using it. They’re texting. And with the move to mobile, it seemed like texting would surely drill a decisive nail in the coffin of email.
Yet, Return Path just released a study that showed a stunning 81% growth in email activity on mobile devices. Perhaps we’ve overlooked that mobile when someone’s using a mobile device, it’s for two reasons. One, for the necessity of communication, which email often is. Two, they’re looking to self-entertain. And email is something that any smartphone user can use, even if they lack the finger dexterity necessary to succeed playing Angry Birds.
It looks like technological progress isn’t going to kill email after all. In fact, it may have saved it.