If you’ve been denying the apparent trend, MarketLive has just released their stats on mobile vs. desktop traffic with a focus on e-commerce sites. Over the course of the first six months of 2013, the e-commerce platform’s study proved the trend that top SEO teams foresaw. Windy City Strategies shares the findings and explains why they matters.
1. Organic vs. Paid
Most consumers can agree; aggressive sales people are annoying. That’s why some SEO professionals prefer to build up natural listings rather than buying paid ads. Now, we are not suggesting you ditch your organic search efforts. Find the right balance for your business; organic and paid search should coincide. Additionally, while paid went up 30%, organic only went down 3%. Your campaigns are not each other’s competitors.
2. Mobile vs. Desktop
During the first half of the year, one third of website traffic came from mobile and tablet devices. Within the next year mobile traffic is expected to make up nearly half of all website visits. More than half of e-commerce sites have prepared for the change by optimizing their website for mobile. More people are using the add-to-cart feature, and the smartphone conversion rate improved by 24% too. Optimizing websites to a mobile websites isn’t something strictly for e-commerce. All business’s should at least consider the benefits.
Based on these differences, our team suggests modifying your online presence now. With the separation of mobile and desktop on Google Enhanced campaigns, evaluate each of your business’s rankings separately. With that in mind, don’t treat the campaigns the same. Make specific ads for desktop and mobile, and their independent performances.
For help gearing your Internet marketing campaign to the future, contact Windy City Strategies today.