First to market is much more important than best to market.
There’s no better example of that than Microsoft’s Internet Explorer. While tech snobs, programmers and MAC users, typically prefer Google Chrome, Mozilla Firefox and Safari, in that order, Internet Explorer still holds a +50% share of the market. Why? Because they were there first.
And signs that they’re going to stick around for a while got even better based on the adoption rate of its new browser evolution, Internet Explorer 9. Getting great reviews, Ryan Gavin from Microsoft is now claiming that, “The adoption rate of IE9 is about five times higher then what we saw for Internet Explorer 8 in the same time frame.”
Great news for Microsoft. But, here’s something to think about. Many people download multiple browsers now. So a download to “see what the fuss is all about” isn’t necessarily “adoption.”