Microsoft adCenter is looking to help Bing advertisers reach local users, with new features including radius targeting, local search attributes and something entitled “Bing Vision”. Many of these features are simply playing catch-up to Google AdWords.
For instance, the ability to target specific radiuses, 5-100 miles away from a city, listing the merchant’s address and phone number. “Bing Vision”, however, is the new one. Bing Vision helps customers already in store, further investigate product information, reviews and prices.
As Bing continues to chip away at Google’s market share, and more and more advertisers start to take notice, kudos to Microsoft AdCenter for not only catching up, but looking to innovate.