Google AdWords are defined as an effective advertising service provided by Google for businesses that wish to display their ads on Google. With an AdWords program, businesses to set a budget for advertising and only pay when people click on the their ads.
Managing an AdWords account can be difficult, so it is imperative to keep the following tips in mind in order to make managing your AdWords account easier:
Make sure your keywords are relevant. Google will search keywords in your ad, helping your ad stand out from the others.
Make group ads smaller. Instead of having a huge list of keywords, make ad groups, sorting each list out. This will help make things stand out from the others.
Start your bid high. The way of bidding high is when Google’s ad system determines placements by big and CTR (which stands for click through rate). When you earn high CTR, you have to generate clicks, which means bidding high will help your ad to be seen in the search results. Once you earn those high clicks through rates, lower your bids.
Set a daily budget. Setting a budget too low can cause your ad to be displayed intermittently, which is not what you want. Ensure your ad is shown every time someone types in your ad’s keywords.
Do not get involved in a bidding war. Expand your keyword list to include all specific keywords that have a low search result. It is a waste of time and money bidding high in bidding wars. Instead, expand your keywords list to include more specific keywords.
Use negative keywords. Nothing will be posted if something is a negative keyword. Add more of them at a regular intervals, and your list will grow. If you sell products or services at a premium, include the words free, cheap, discount.
Have a relevant landing page. Most searchers don’t point to the home page, instead they choose a landing page for your site. These pages often include keywords from the search and in some cases makes it worth creating custom pages.
For more information, or for help managing your Google AdWords campaign, contact Windy City Strategies today.