Does it weird anyone else out that more and more mainstream media outlets are trying to become Web 2.0 friendly? Integrating social media within their programs and such. In fact, ESPN and YouTube have publicly made a call for your user-generated content, including children’s original sports highlights and more.
Will ESPN turn into Fail blog or America’s Funniest Home Videos? This “Your Highlight” promotion will consist of a winner picked from a selection of favorite entries, with the winning video shown on SportsCenter itself.
What are we to make of this evolution? Is this simply a way for mainstream media to vamp up their Web content, more than actually evolving their real content? Or are we seeing a cataclysmic evolution in the way users help create programming?