Once again, Mac has developed a pretty clever way to incentivize the use of their new offering. For college students and higher education faculty and staff, if you buy a new Mac before September 20th, you get a $100 back-to-school gift card good only at the Mac App Store.
This is beyond brilliant. A) It feels like $100 off a new Mac. B) With $100, you can get a lot of really cool apps to soup up your new computer. C) By using the Mac App Store to utilize your gift card, you’ll familiarize yourself with it. You’ll see the endless app possibilities. And it will become the next iTunes for apps.
That’s the theory at least. And I think it’s a pretty good one.