Living Social has done it again. Made Groupon look beatable. Similarly to when Living Social offered a $20 for $10 deal earlier this year, they had their next daily deals mass success with last week’s Whole Foods coupon. This $20 for $10 deal sold out, after 1,000,000 individuals took advantage of the offer. Plus, Whole Foods is donating 5% of the sale price to the Whole Food Foundation, aimed at improving children’s nutrition through school and parent programs.
Now, the deal alone may have been enough to cause the sellout. But again, Living Social offers an intrinsic incentive for shareability. You buy the deal. You share the link. 3 of your friends buy the deal. And yours is free.
Groupon offers nothing like this. Did you buy yours?