As Google continues to revise its algorithms, there have been rumors circling that having Google AdSense ads on your site might actually lower your search engine ranking? This because, those relying entirely on AdSense revenue may simply be looking for the short-term page views, and aren’t trying to build lasting relationship with customers through quality content. This is a possibility of course, but requires broad assumptions as well. And Google obviously has a vested interest in earning online ad revenue. So, it’s hard to know what to make of these rumors.
Although if they scare you, Lijit offers an alternative to AdSense, specifically designed for mid-sized publishers. The idea is to create an advertising opportunity through a company that’s easier for smaller companies to get a hold of when something goes wrong. And that’s usually the little guy’s biggest problem with AdSense.