When iTunes’ solution for cloud-based music was revealed a while back, it raised some eyebrows. This paid solution to cloud music seemed like it might be a tough sell. And now that Spotify has come out, the online music streaming service that lets you legally stream virtually any song on-demand, free of charge – it almost seems ridiculous.
What iTunes Match does is complete your song library – completely in iTunes. No matter where you purchased the album from, if you pay an annual fee, you can stream those songs wherever you are, via iTunes.
Apple does have a great relationship with the record labels, but perhaps that’s why they’re living in a fantasyland right alongside them?