Is social media moving from the next big thing, to simply, the thing? After all, it’s here. And it’s mainstream now.
After double-digital growth rates year after year, a new report from eMarketer looks like U.S. social networks are about to reach their peak. After all, with nearly 150 million people on social networks this year, that puts the U.S. at 63.7% social media saturation. And the realities of income differences may be putting that near the peak of what it may ever be.
While the younger generations launched social media, the boomer and senior demographics have now fully embraced the world of Facebook. In fact, more than half of Internet users between 45 and 64 are now regular social network users. Of course, this pales in comparison to the 90% rate for 18-24 year olds.
But, now that social media growth is slowing, what are the networks going to do to expand their offering, without just expanding one’s connections?