Pay per click marketing is an internet advertising model used on search engines like Google, Yahoo and MSN, and advertising networks, where you only pay when someone clicks on your ad. The ads are placed in the sponsored links, which is at the top, right above the natural listings, and then they continue on the right side.
Advertisers will pick keywords that are relevant to their target market and advertise on either Google Adwords, Yahoo Search Marketing, MSN adCenter, a combination of these, or all. The power of internet marketing is that you only pay when someone clicks on your ad, and you can market your product or service at the exact moment when a potential customer is looking for you. No other marketing has the ability to utilize this. With print advertising, tv, radio, and billboards, you pay a premium just to do it. So how can you go wrong with a pay per click management account?
Well the actual pay per click management of account could be a daunting task to find the right keywords, use the correct keyword match, create enticing ads and target the correct area. If any of these are too broad, you can spend a lot of money without getting results. This is just one part of pay per click advertising, as you can judge the performance of your account by using conversion tracking and analytics, which will support your efforts. Being able to read this critical data is important to get your campaigns fine tuned. Pay per click marketing by name sounds like a fairly easy task, but there are a lot of factors involved that advertisers don’t take into account.