You might be wondering how to gauge the success of your website. You want to know if it is doing well enough that it makes sense for you to keep investing time and money into its upkeep. Or maybe you are just curious about how people are finding your site, so you can figure out whether there are any areas of improvement that need fixing.
You could also want to track your traffic, so you don’t miss out on growth opportunities
Whatever your reason for wanting to know if your website is doing well, this article highlights a few markers to look out for in gauging the success of your website.
How to Tell Whether or Not Your Website is Performing Well.
Thankfully, tracking your website performance is not difficult to do. Most of the information you need can be found on Google Analytics.
The first thing you want to do is check your website’s analytics. Go to Google Analytics, and look at the dashboard for your website. Google Analytics allows you to catch a glimpse of your website performance. If you don’t have any data on it yet, start by looking at your top pages. They will probably be the ones that bring in the most visitors and make up most of your site’s traffic.
If you do, then look out for the following
This is the first place to begin when testing how effective your website is. It will not always be on the high end, but you can tell how many people are coming to your website and whether or not it is growing.
Organic traffic is significant because it is a marker of your online visibility. Your organic traffic also shows how effective your SEO is at a glance. High organic traffic means that your website is performing well
Website visits only count when the visitors stay on your website. Your website’s bounce rate shows how often visitors leave your site after staying a short while. If your bounce rate is low, it means that your website is catchy and valuable enough for visitors to stay and look through.
Average Time on Site
The amount of time the average visitor spends on your website is also an indicator of your website’s effectiveness and how well it engages your visitors. This, alongside your bounce rate, will tell if something is throwing your website visitors off about your page.
You can set this up on Google Analytics to show how much action website visitors take. You can monitor how many people subscribed to your newsletter, filled a form, made inquiries, or created carts. You can configure your conversion metrics to your desired goals, subscriptions, or purchases.
Tips for Effective User Engagement Tracking
You can track your user engagement using social media platforms where possible. This is not a primary indicator of website effectiveness, but it is a pointer to the usefulness of your content. You can check views, impressions, saves, and clicks from your socials.
Using email marketing software also allows you to track user engagement by allowing you to see when users open emails. This software sends automated personalized messages as your users move up the conversion funnel.
Also, keep an eye out for the source of your organic website traffic. It can come from socials or email marketing, but if you cannot see any traffic coming from organic searches. It might mean something is blocking your visibility and preventing people from seeing you.
For more insights on online marketing, web design effectiveness, and business branding, explore our blog here.