I came to an odd conclusion the other day. The first time I used Groupon, I was thrilled. It was fun. It was social. It was, by nature, viral. And I was happy with my purchase.
And as I was raving about Groupon to all my friends, I realized that the next 50 daily Groupon Deals I received in my inbox were completely irrelevant to me. Spas. Facials. Restaurants far away from me. I just want golf coupons!
And that’s the reality. I need to be able to specify the kinds of deals I’m looking for, and you need to alert me only when those local deals arise. This isn’t to say that Groupon is going to lose out to any other Deals site. Just that the evolution isn’t over yet.