Apple is looking to get into the a la carte TV business. The tech giant is reportedly in talks with all of the big television companies, including News Corp’s Fox, CBS, Walt Disney and NBC Universal, to allow users to rent TV shows through iTunes for $0.99.
Now, these rentals would not be available until 24 hours until after a show airs. So, that will be a major stop-gap between someone being able to cancel their cable bill or not. But on the plus side, these television programs would be commercial free, and the rental period would last 48 hours.
If television companies could ever agree to waive the 24-hour delay, this could become a brave new world for television viewing. Many people would cancel their cable bill overnight. Even with the delay, Apple may get a nice jump off this new feature against competitive video sites like Netflix and