Google announced today stating users whose mobile devices have full Internet browsers can now see your business phone number and call directly from your ads.
The cost of a click to call your business is the same as the cost of a click to visit your Web site.
Opting Out
If you’re not interested in your ads showing a clickable business phone number on phones, just follow these steps.
Getting Started
Just two things need to be done in order to ensure the ads in your campaign will show your business phone number on mobile devices with full Internet browsers.
Set up location extensions and add your business phone number. Customers will be able to click to call your business location nearest to them.
Check that you’ve chosen to show your ads on iPhones and other mobile devices with full Internet browsers in your campaign settings.
Viewing Results
You can now review how many calls you receive from your ads at the campaign, ad group or keyword level within AdWords.