So you have created a website, it’s active, and you are starting to get traffic to the site along with sales. You want to get more relevant and quality traffic to your site, which will then get you sales, but how? When Windy City Strategies does Internet consulting for a client with these exact problems, which are very common, we recommend to implement Google analytics to your site to start. Google analytics is a free tool that lets you see how visitors interact with your site. Once the Google analytics is implemented, we will start seeing data almost immediately.
If you have an ad that directs people to all the brands of hats that you carry, let’s take a look at some things Google analytics can detect.
1. Which types of hats do potential customers view the most? Do they prefer baseball hats to visors?
2. In what order are these visitors viewing the pages? Are they looking at the cheap hats, but then purchasing more expensive ones?
3. What pages are visitors leaving on? Is your sign up page too long and confusing? With proper Internet consulting, these trends can be found.
4. Do you have a high bounce rate for a page that you are landing potential customers? We can advise you on how to change this to get optimal results, or land them somewhere else.
These are just a few tips that Google analytics information can help you with to make better decisions about your website.
Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting, pay per click management, and search engine optimization.