This is a fabulous video of how Google makes their search algorithm decisions. It’s a lot less scary than the dictatorial decision making I assumed took place, and it’s a whole lot more thoughtful.
Google makes more than 500 algorithm changes a year. Their engineering team has an idea, or spots a weakness, and through user testing and focus groups, they decide, very strategically whether the change would be a huge net gain to Google users search engine experience.
I like that Google is showing us this side of them. If they can become the “transparent” giant behemoth of tech companies, that might be a huge win in the customer trust department – especially to combat all the privacy concerns many are facing nowadays.