The Amazon Kindle recently released their own version of Apple’s “I’m a Mac, and I’m a PC” ad. Except this time, Apple’s on the losing end of it. The commercial, embedded above, depicts the difficulty of reading an e-book on the iPad in direct sunlight.
This is a legitimate complaint many iPad users have. And so, the commercial is probably an effective one. If you’re simply looking for an e-book reader, it doesn’t make sense to pay 4 times more for an inferior quality product. But, if Apple decided to make a commercial highlighting the Kindle’s deficiencies when compared to the iPad, it would be a joke. Because they’re not the same product. Can you make fun of the Kindle for not being able to browse the Web? For not having apps? For not having color?
Bottom line, if you’re looking for a great e-book reader, go with a Kindle. An iPad is a whole lot more.